Lots of people will have a go at creating a layout for a business card and it occurred to me that this very simple tip can save you disappointment when your printed cards arrive. Text and graphics that are justified or centered are nice on the eye but a pain for the print finishing process. If you appreciate the tolerances on trimming a business card are 1.5mm in any direction by the best printing companies then it doesn’t sound much? On a small item like a business card it is a lot. So try and range your text and graphics left or right and then place at the top or bottom of the card. This way any movement is disguised and you or your customer isn’t disappointed. As you can see from my card I set the text range left and to the bottom left. Any shift top, bottom, left or right wouldn’t have had too much impact on the final result.
Click to Enlarge
Click to Enlarge
Why not add some Unique Selling Points and a call to action so your card really does work for you!
If you need any further advice with business cards I would love to hear from you.
Neil Smith
Email: neil@cambridgegraphics.co.uk
Telephone: 01954 710818
http://www.cambridgegraphics.co.uk